Color Messages

Updated: Jan 13, 2021

We don’t see objects or colors, We see light reflected, that moves as waves, perceived through our eyes to our mind, as a visual element called COLOR, imprinted in our memory as a related idea or message.

Those color messages differ according to our inherited knowledge, experiences, values, environment, culture and even mood. Red in some places interpreted as danger where in others as love, purity or happiness. Therefore, color meanings are continually affected by what we call: the sum of human heritage.

Those meanings also differ according to the aspects of the color itself, whether it’s light or dark, saturated or dull.


Violet: Creativity, Imagination, Dream, …

Blue: Calmness, Honesty, Relaxation, Depth, …

Green: Balance, Renewal, Peace, Acceptance,…

Yellow: Joy, Friendly, Jealousy, Caution, …

Orange: Productivity, Optimism, Enthusiasm, …

Red: Power, Danger, Eros love, Romance, …

We can start looking again to colors around, remember what it was for us before, give them names and characters. See if they still have the same meaning? If they still do, that’s wonderful, if not, that’s also wonderful.

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